How to Search for your Target Audience on LinkedIn

Learn how to properly search for your desired target audience on LinkedIn via Boolean search to maximize success.

(Last Edited November 16th, 2022)

Steps for Performing a Boolean Search

1. Go to your LinkedIn Profile
2. Start your search with quote marks (") and type the name of the position, company, or keyword that you are targeting
   
   
3. Enclose the word or phrase in quotation marks and combine keywords with Boolean expressions like AND, NOT, and OR during your search
   1. If you would like your search to include multiple criteria together use AND (ex. "Sales" AND "Technology")
   2. If you would like your search to include multiple criteria options use OR (ex. "Sales" OR "Marketing")
   3. If you would like your search to exclude criteria use NOT (ex. "Marketing" NOT "Print Advertising")
4. Press Enter and start your search
5. Select "People"
6. Click on the "Connections" dropdown and click "2nd Degree" 
7. Your search must include a minimum of one selection in "Locations"
   
   
   
   
8. If you would like to filter your target by Industry, Company, Language, or other filters, click on "All Filters"
   
   
   Special Note: If you want to search based on a school, please do not use the built-in school filter. Include the name of the school in your Boolean search with "AND" using the exact wording for the school's LinkedIn page.
9. It's important that your search has under 1,000 results (2,500 if you're in a Sales Navigator search) for the sequence to be able to access the full list of results. You may need to make adjustments to your filters. Splitting a large audience up by "Locations" is typically a good strategy.
10. Once you have defined your target audience on LinkedIn, copy the URL at the top of the webpage
    
    
11. Paste the URL under Define Target Audience while building your sequence and hit enter on your keyboard
    
    
12. Click "Next" to finish building your seqeunce!